portfolio of cassie groos

introduction

what

who

playground

portfolio of cassie groos

introduction

what

who

playground

Some things I have worked on

No big deal!

Dragonpass

Password required

Taking a hugely underperforming login flow (32.6%) to a projected 65–82% success rate

deep discovery

digital brand

product design

Before: 32.6% login success rate
After: Projected range of approx. 65–80% login success (+32–50%)
Biometric opt-in: From 14% to 100% (user intent; actual may vary)
Customer support load: Major anticipated reduction

view showcase

Taking a hugely underperforming login flow (32.6%) to a projected 65–82% success rate

deep discovery

digital brand

product design

Before: 32.6% login success rate
After: Projected range of approx. 65–80% login success (+32–50%)
Biometric opt-in: From 14% to 100% (user intent; actual may vary)
Customer support load: Major anticipated reduction

view showcase

More..ish

Ready for review

Stamped out: a founder’s tale of the little loyalty app that could have been

end-to-end

branding

product strategy

Research, brand and MVP for a loyalty platform for small businesses
100+ vendors and 5,000+ users at peak
Scalable design system and voucher logic
£350k angel investment interest

view showcase

Stamped out: a founder’s tale of the little loyalty app that could have been

end-to-end

branding

product strategy

Research, brand and MVP for a loyalty platform for small businesses
100+ vendors and 5,000+ users at peak
Scalable design system and voucher logic
£350k angel investment interest

view showcase

Hermes to Evri

Ready for review

From Hermes to Evri: shaking off a less than reputation with a UI and design system reinvention

design system creation

ui design

accessibility

Cross-platform UI refresh (web, app, POS)
Design system from scratch
New ways of working adopted org-wide
3M+ 5-star Trustpilot reviews post-rebrand

view showcase

From Hermes to Evri: shaking off a less than reputation with a UI and design system reinvention

design system creation

ui design

accessibility

Cross-platform UI refresh (web, app, POS)
Design system from scratch
New ways of working adopted org-wide
3M+ 5-star Trustpilot reviews post-rebrand

view showcase

The Vault

Ready for review

Stuff I found on my hard drive

ui design

end-to-end

A disorganised smattering of work, stretching back to the days of doing UI in Photoshop. Bits and pieces I still like, from Vodafone, EA Games and more.

view the stuff

Stuff I found on my hard drive

ui design

end-to-end

A disorganised smattering of work, stretching back to the days of doing UI in Photoshop. Bits and pieces I still like, from Vodafone, EA Games and more.

view the stuff